Price. Sell. Paint. podcast cover featuring hosts Jon Bryant and Michael Murray discussing estimating and sales strategies for painting contractors

Jon Bryant & Michael Murray dig deep into finding the tools, tactics, and tricks to help your painting business succeed.

30+ combined years of painting industry experience
Actionable strategies you can implement right away
Honest conversations with top painting-industry experts and leaders

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Podcast

Price. Sell. Paint.

Latest Episodes

 
 

Episode 66

What to Do During an In-Home Painting Estimate

In this episode of Price. Sell. Paint., Jon and Michael break down the in-home estimating process, from walkthroughs and pricing conversations to building trust and closing more jobs.

May 27, 2026
1 hr 0 min
 
 

Episode 65

How to Sell High-End Painting Projects Without Competing on Price // Juan Vasquez

In this episode of the Price. Sell. Paint. podcast, Juan Vasquez, owner of Illusions Inc. in Monterey, California, to talks about building a premium painting business, working on luxury homes, and creating long-term customer relationships that drive repeat revenue.

May 13, 2026
57 min
 
 

Episode 64

The Real Reason You’re Not Winning Painting Jobs

In this episode of Price. Sell. Paint., Jon and Michael break down how to start estimate appointments the right way, from the first call to showing up at the door.

April 29, 2026
45 min
 
 

Episode 63

The Sales System That Separates $1M vs $10M Contractors // Dave Scaturro

In this episode, Dave Scaturro from Alpine Painting breaks down how they scaled into a multi-division business, what separates top sales reps from average ones, and the exact habits that drive consistent growth.

April 16, 2026
57 min
 
 

Episode 62

What to Do When a Customer Says No (Sales Tips for Painting Contractors)

In this episode of Price. Sell. Paint., Jon and Michael break down how painting contractors and sales reps should handle rejection, price objections, and ghosting during the estimating process.

April 2, 2026
49 min
 
 

Episode 61

How to Build a High-Performing Sales Team in a Painting Business // Gavin Hepp

In this episode of the Price. Sell. Paint. podcast, Gavin Hepp of Webfoot Home Improvements and Nolan Consulting Group to talk about what it really takes to build a strong sales team in the painting industry.

March 18, 2026
48 min
 
 

Episode 60

How High-End Painting Contractors Sell Value (Not Paint) // Zach Kenney

Zach Kenney from ZK Painting breaks down why high-end clients do not pay for paint. They pay for predictability, trust, and outcomes.

March 4, 2026
56 min
 
 

Episode 61

How to Build a High-Performing Sales Team in a Painting Business

In this episode of the Price. Sell. Paint. podcast, Gavin Hepp of Webfoot Home Improvements and Nolan Consulting Group to talk about what it really takes to build a strong sales team in the painting industry.

March 18, 2026
48 min
 
 

Episode 59

Stop Pricing Yourself Out of Business // Chris Moore

Chris Moore (Elite Business Advisors) joins Jon and Michael to break down why most painting businesses don’t fail because of production, they fail because of out-of-business pricing.

February 12, 2026
50 min
 
 

Episode 58

What Should Painting Sales Reps Do Outside of Selling?

What should a painting sales rep be doing outside of selling the job? Jon and Michael break down where sales responsibilities should start and stop.

January 28, 2026
44 min
 
 

Episode 57

Ready to Win the Job? What to Bring to Every Paint Estimate

Most painting contractors lose (or win) the job long before the customer ever sees the price. In this episode of Price. Sell. Paint., Jon and Michael break down exactly what you should bring with you to every on-site estimate if you want to stand out and close more work.

January 8, 2026
51 min
 
 

Episode 56

How Two Day Painting Built an $8.5M, 25% Profit Painting Machine

Garrett Martell from Two Day Painting joins Jon and Michael to break down how he grew from a $10k credit card and door-knocking to an $8.5M painting company.

December 24, 2025
51 min
 
 

Episode 55

The 2026 Kickoff Playbook (Every Painting Contractor Needs This)

Every contractor hits the December wall. But instead of scrambling for last-minute leads, Jon and Michael walk through a smarter strategy: reset, reconnect, and prepare.

December 11, 2025
27 min
 
 

Episode 54

Why Square-Foot Pricing Fails (and What to Use Instead)

In this episode of Price. Sell. Paint. Michael Murray and Jon Bryant break down one of the biggest challenges in the painting industry: pricing jobs accurately and clearly explaining those prices to crews and subcontractors.

November 27, 2025
48 min
 
 

Episode 53

Email, Text, or Call? How Painting Sales Reps Should Talk to Customers

Michael Murray and Jon Bryant break down one of the most underrated parts of sales in a painting business: how you communicate.

November 13, 2025
1 hr 1 min
 
 

Episode 52

Painting Businesses + AI: What Actually Moves the Needle

AI is everywhere, but what’s actually useful for a painting business? Jon and Michael break down the tools that move the needle today.

October 29, 2025
48 min
 
 

Episode 51

Beige Is Back: Sherwin-Williams’ Color Expert on Paint Colors, Trends & Winning Jobs w/ Sue Wadden

Sherwin-Williams’ Sue Wadden (Director of Color Marketing, 25+ years) joins Jon to break down the real driver of most paint jobs—COLOR—and how pros can use it to win more work.

October 15, 2025
41 min
 
 

Episode 50

What the Heck Is a CRM?

CRMs get thrown around as the “Swiss Army knife” of software but what does a CRM actually mean for painting contractors? In this episode of Price. Sell. Paint., Jon Bryant and Michael Murray break it down.

October 2, 2025
38 min
 
 

Episode 49

Hiring & Coaching Painting Sales Reps w/ Colin Nolan

Jon and Michael sit down with Colin Nolan of Nolan Consulting Group to unpack how painting companies can hire, coach, and keep sales reps who actually close.

September 18, 2025
1 hr 3 min
 
 

Episode 48

How Painting Sales Reps Can Sell When the Exterior Season Is Fully Booked

In this episode of Price. Sell. Paint., Michael Murray and Jon Bryant dive into one of the toughest challenges for painting sales reps: what to do when your exterior season is already packed.

September 4, 2025
26 min
 
 

Episode 47

Scaling a Painting Business to $10M w/ Matt Kuyper

In this episode of Price Sell Paint, Matt Kuyper, co-owner and founder of Harpeth Painting, reveals how he scaled his company to more than $10 million in annual revenue in just six years.

August 21, 2025
46 min
 
 

Episode 46

The Smarter Way to Sell Painting Jobs

In this episode of Price. Sell. Paint., Jon Bryant from PaintScout breaks down how contractors are transforming their sales process, from quoting faster and smarter to knowing exactly when to follow up.

August 7, 2025
44 min
 
 

Episode 45

Managing Unhappy Customers in Your Painting Business

In this episode of Price. Sell. Paint., Jon and Michael break down real-world strategies for dealing with unhappy customers in the painting business.

July 23, 2025
47 min
 
 

Episode 44

Why Successful Painting Contractors Start Selling Winter Early

In this episode of Price. Sell. Paint., Jon and Michael tackle a challenge every painting contractor in colder climates faces, how to stay busy in the dead of winter.

July 9, 2025
45 min
 
 

Episode 43

Mastering the Shift from Residential to Commercial

In this episode of the Price Sell Paint podcast, Jon and Michael are joined by industry leader and PCA board member Chris Elliott. Chris shares how he built a successful residential repaint division before scaling into commercial work.

June 26, 2025
31 min
 
 

Episode 42

Automate the Boring Stuff: How Painting Contractors Can Sell Smarter with Chris Kiefer

Sales not following up? Clients slipping through the cracks? This episode is for you. Jon chats with Chris Kiefer, founder of Boolean and automation nerd, about how painting contractors can use smart tools to take work off their plate.

June 11, 2025
43 min
 
 

Episode 41

Why Customers Ghost, Lowball, & Lead You On

Sales isn’t always sunshine and signed contracts. In this episode, Jon and Michael unpack the real reasons why customers ghost, lowball, and lead you on — and how painting contractors can shift the sales dynamic using proven strategies.

May 29, 2025
54 min
 
 

Episode 40

Selling with Color: How Color Consults Close More Jobs

In this episode, Jon and Michael sit down with Amanda Bryant, color consultant, interior design pro, and Jon’s sister, to talk about the powerful role color plays in the painting sales process.

May 14, 2025
36 min
 
 

Episode 39

What Makes a Painting Company Financially Successful

In this episode of Price. Sell. Paint., Jon Bryant sits down with Daniel Honan, founder of Bookkeeping for Painters, to uncover the key financial habits that separate thriving painting companies from the rest.

May 1, 2025
44 min
 
 

Episode 38

PaintScout X: Sales Unleashed

In this episode, Jon Bryant and Michael Murray sit down to give you an inside look at PaintScout X: Sales Unleashed, happening April 23rd, 2025.

April 17, 2025
31 min
 
 

Episode 37

Are Virtual Estimates the Future?

In this episode of the Price Sell Paint podcast, Jon Bryant and Michael Murray dive into the controversial topic of virtual estimates.

April 2, 2025
39 min
 
 

Episode 36

Building a Winning Sales Team w/ Kevin Nolan

In this episode, Jon and Michael sit down with industry leader Kevin Nolan to dive into the fundamentals of building a strong sales team in the painting business.

March 29, 2025
1 hr 2 min
 
 

Episode 35

Should Painting Contractors Include Materials in Their Hourly Rate?

In this episode, Jon Bryant & Michael Murray dive into one of the most debated topics in the painting industry.

February 12, 2024
31 min
 
 

Episdoe 34

Proven Sales Strategies from a Painting Business Pro (Eric Barstow)

In this episode, Eric Barstow from Painting Business Pro offers actionable insights on mastering sales in the painting industry.

January 29, 2024
52 min
 
 

Episode 33

How to 10x Your Painting Business in 2025

Ready to grow your painting business? In this episode of Price.Sell.Paint., Jon Bryant & Michael Murray dive into the strategies you need to scale your painting business, increase sales, and succeed in the painting industry.

January 15, 2025
43 min
 
 

Episode 32

How to Sell More Cabinet Painting Jobs

In this episode, Luis Rodriguez, from Lifetime Custom Painting, shares strategies for growing and scaling a successful painting business with his father.

January 1, 2025
45 min
 
 

Episode 31

Master SALES OBJECTIONS in 2025 [Proven Tips for Painting Contractors]

Are you a painting contractor, painting business owner, or sales rep in the painting industry looking to close more deals in 2025?

December 18, 2024
38 min
 
 

Episode 30

How Much Should I Charge for Painting in My City? (+More Listener Questions!)

In this episode, Jon & Michael engage in a listener Q&A session, addressing common challenges faced by painting contractors and business owners in the painting industry.

December 4, 2024
43 min
 
 

Episode 29

The Art of Selling: Your Guide to Painting Sales Mastery

In this episode, the guest is Jim Falk, the VP of Sales at Nolan Painting — "the G.O.A.T." as Jon & Michael like to say!

November 20, 2024
51 min
 
 

Episode 28

Good-Better-Best: Is Tiered Pricing Right for Your Painting Business?

In this episode, Jon & Michael explore the concept of the 'Good-Better-Best' pricing strategy within the painting industry.

November 13, 2024
51 min
 
 

Episode 27

Tom Reber Is Back in the Painting Industry!

On this episode, Tom Reber, founder of the Contractor Fight, shares his experience of starting a new painting company… again.

November 6, 2024
48 min
 
 

Episode 26

Should Painting Contractors Offer Discounts?

In Part 2 of this discussion on pricing strategies in the painting industry, Jon & Michael focus on the pros & cons of discounting.

October 23, 2024
16 min
 
 

Episode 25

Raise Your Damn Prices!

How much are you charging per hour? The answer is: probably not enough! Many painting contractors confuse being busy with being successful, leading to underpricing their services.

October 16, 2024
1 hr 2 min
 
 

Episode 24

The Secret to Selling Paint Jobs (That No One is Talking About!)

In this episode, Jon & Michael interview Seth Peek to explore his journey in the painting industry and other endeavours that all point to business growth.

October 2, 0204
52 min
 
 

Episode 23

Nick Slavik on Sales, Marketing, Lead Generation & the Future of the Painting Industry

Nick Slavik, a 32-year master craftsman and Board Chair of the Painting Contractors Association (PCA), joins Jon & Michael to discuss the painting industry.

September 18, 2024
58 min
 
 

Episode 22

Prospecting Strategies from a Top Painting Sales Rep

In this conversation, Mike Green, a top-performing sales rep at Fitzpatrick Painting, shares his expertise in sales and prospecting with Jon & Michael.

September 4, 2024
36 min
 
 

Episode 21

How to Grow a $2M Painting Business & Maximize Profit

Today's guest, Ty Brown (Owner of Mountain West Painting), shares his journey in the painting industry, from starting out as a side hustle to growing his business to over $2 million in revenue.

July 21, 2024
35 min
 
 

Episode 20

Production Rate Estimating in Commercial Painting

On this episode, Brian Struble, owner of Shaver Painting & Decorating, shares his experience transitioning from residential to commercial painting over the last few years.

August 7, 2024
53 min
 
 

Episode 19

Is There Room for Women in the Painting Industry?

This episode brings on Maggie Kuyper, Owner & CEO of Harpeth Painting, to discuss the role of women in the painting industry and the benefits the female perspective brings.

July 24, 2024
37 min
 
 

Episode 18

Mastering a Sales System: The Key to Success in the Painting Industry

In this episode, Jon & Michael chat with Colten Bethel as he shares about his journey to becoming a top painting sales rep.

July 10, 2024
50 min
 
 

Episode 17

How to Sell More Painting Jobs [Top Sales Rep Strategies]

Today, Jon & Michael interview Connor Forbeck, a top painting sales rep in the PaintScout database, from Sound Painting Solutions.

June 26, 2024
40 min
 
 

Episode 16

Setting the Table, Pain-Points & Closing on the Spot [Painting Sales Tips]

In this episode, Jon & Michael interview Russell Godoy, one of the top painting sales reps in the PaintScout database.

June 12, 2024
38 min
 
 

Episode 15

Best Follow-up Strategies for Painting Companies

This conversation discusses the importance of follow-ups in the sales process and provides strategies for effective follow-up communication in the painting industry.

May 29, 2024
47 min
 
 

Episode 14

3 Tips for Painting Contractors in the Busy Season (AVOID Burnout!)

In this episode, Jon & Michael discuss how to handle the busy season in the painting industry and avoid burnout.

May 15, 2024
58 min
 
 

Episode 13

How to Handle Price Objections [Painting Contractors]

In this episode, Jon & Michael discuss the five words no painting company ever wants to hear: “Your price is too high.”

May 1, 2024
58 min
 
 

Episode 12

Tough Questions About Painting Sales Software – Answered!

In this conversation, Jon & Michael have Mark Glinskiy on the podcast to ask the tough questions about sales software — and they leave nothing on the table!

April 17, 2024
1 hr 3 min
 
 

Episode 11

12 Reasons to Attend 'PaintScout X' [Painting Sales Conference 2024]

PaintScout X (as in "experience") is an online conference for painting sales professionals taking place on April 10-11, 2024.

April 4, 2024
34 min
 
 

Episode 10

Winning at Sales: Untold Secrets from $2M+ Painting Sales Reps

In this episode, Jon & Michael discuss strategies of top sales reps in the painting industry by revisiting a presentation they recently shared at the PCA EXPO 2024.

March 29, 2024
1 hr 18min
 
 

Episode 9

STEAL THIS Referral System for Painting Sales Reps [Secret Unlocked]

In this episode, Jon & Michael interview Dave Bryant, a successful Sales Rep and Project Consultant in the painting industry, about his strategies for generating referrals.

March 15, 2024
37 min
 
 

Episode 8

Sales Compensation Structures in the Painting Industry

In this episode, Jon & Michael discuss different methods of compensating Painting Sales Reps, including the importance of aligning the compensation structure with the company's core values and the sales professional's values.

March 4, 2024
46 min
 
 

Episode 7

6 Things You Should Never Do at a Home Show

Today, Jon & Michael discuss how painting companies can have the most success at home shows.

February 15, 2024
41 min
 
 

Episode 6

2 Things to Evaluate When You're Not Hitting Your Sales Goals

Setting sales goals is one thing, what do we do with our goals throughout the year? In this episode, Jon & Michael discuss the 2 Big Pillars you need to look at when your sales teams (or yourself!) are not hitting their goals.

January 31, 2024
47 min
 
 

Episode 5

Annual Goal Setting for Painting Contractors in 2024

Annual goal setting is a vital part of running a successful painting business. In this episode, Jon & Michael discuss a methodical approach to setting and achieving sales goals — for you individually or for your entire sales team.

January 17, 2024
50 min
 
 

Episode 4

Starting a Painting Business in 2025 [What You Need to Know]

In this conversation, Jon Bryant & Michael Murray discuss their experiences and lessons learned in the painting industry.

January 3, 2024
53 min
 
 

Episode 3

Production Rate Estimating 101

There's a lot of confusion around painting estimation methods, so today Jon Bryant & Michael Murray clearly define what Production Rate Estimating is (and what it isn't), why they use it, and how it can benefit any painting company.

December 20, 2023
1 hr 19 mi
 
 

Episode 2

Hiring a Sales Rep – For Painting Contractors

Whether you're hiring your first sales rep or just looking to expand your sales team, finding the right fit for your growing painting business isn't always easy.

December 12, 2023
59 min
 
 

Episode 1

How to Generate Leads in the Slow Season

In this episode, Jon & Michael discuss nine ways painting contractors can generate leads in the winter months (i.e. the dreaded slow season).

November 22, 2023
1 hr 4 min

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